LEGO Prince of Persia? Apparently...
Published 2009-02-16 1:03PMWell, to tell the truth, it’s not strictly LEGO based on 2008’s Prince of Persia video game, but rather LEGO based on the upcoming film adaptation of The Sands of Time produced by Jerry Bruckheimer (Pirates of the Caribbean) and directed by Mike Newell (Harry Potter), but either way, The LEGO Group and Disney Consumer Products have teamed up to provide Prince of Persia themed LEGO products in April 2010.
“We are thrilled to team up with Disney, another of the world’s premium brands for families with children,” said Jorgen Vig Knudstorp, CEO LEGO Group. “When two brands who share similar values bring their franchises together — in this case a timeless play pattern with some of the industry’s most beloved stories and characters — and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.”
Source: Kotaku
“We are thrilled to team up with Disney, another of the world’s premium brands for families with children,” said Jorgen Vig Knudstorp, CEO LEGO Group. “When two brands who share similar values bring their franchises together — in this case a timeless play pattern with some of the industry’s most beloved stories and characters — and combine their access to families, retail strength and marketing power, amazing things can happen. We can’t wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form.”
Source: Kotaku
— Connor Beaton
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