Mamba Games Announce Merger With Lace Group
Published 2010-01-15 1:15PM by Connor Beaton

Computer and video game publisher Mamba Games have announced a partnership with the UK’s leading DVD distribution company Lace Group to create a new company called Lace Mamba Global, which is being described as “a multi-global video games publishing company”. I’m not really sure what “multi-global” means, but it sounds promising.

The press release continues to confirm that LMG will “combine all areas of expertise including acquisition, product development, in-house development, UK and global sales/distribution, marketing and PR. All global sales will be handled in-house along with games acquisitions and marketing. The adventure brand Odyssia will fall under the LMG umbrella and the group will continue to drive forward and bring high level and highly anticipated adventure games to the market.”

“The formation of Lace Mamba Global is a massive step for Mamba Games and we are delighted that this will give us the next step needed to move into next generation and become a real player. Lace Group are the largest DVD distributor in the UK and they have masses of experience and a terrific team, this merger can only be positive and we have been impressed by the visions they have for the video games market.” said Jason Codd, commercial director of LMG’s European activities. “Bringing together the two teams to create a large organization will allow us to fulfil our ambitions and we are already planning our PS3 and X360 development strategy for 2011. We will still be independent and look to work with studios of all sizes but of course with the financial investment, we now have substantial budgets to work with and we will be carefully selecting the products that we feel will work in our schedule”.

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